Get Corporate Portals and eBusiness Integration PDF

By Mark Davydov

ISBN-10: 0071371796

ISBN-13: 9780071371797

ISBN-10: 0071382798

ISBN-13: 9780071382793

Supply buyers, consumers, and coworkers more straightforward entry on your organization's details and providers The e-business atmosphere is a tangle of disconnected and infrequently incompatible info assets and functions. cutting-edge most well-liked company instruments -- company portals--make it more straightforward to navigate that maze. company Portals and e-Business Integration explains what portals are, and the way you could seamlessly combine them into your corporation's e-business infrastructure. You know about integration strategies constructed at businesses comparable to Dell, Cisco, and Broderbund software program. Like those modern companies, you could practice company portals to chop expenditures, enhance enterprise intelligence, increase net entry, raise safety, offer larger, speedier customer support on-line, and extra. glance to this concise-yet-comprehensive advisor to figure out tips to: *Better comprehend --and manage--the e-business wishes of each consumer *Provide higher, quicker on-line customer support whereas expanding online defense *Structure your applied sciences to completely take advantage of the area of e-business possibilities *Transform your company -- and identify a robust, versatile, and revolutionary e-business approach

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Sample text

Although there are many CRM products on the market today with different degrees of sophistication (as it relates to the mentioned areas), the key idea is the same. You enhance the chances for improved customer satisfaction by managing the fulfillment of performance promises and the quality of the interaction with the customer on the Internet. The quality of the interaction with the customer is based on the understanding of what the customer really wants, which, in turn, leads to better fulfillment.

We also have to take into account the possible creation of a new form of value chain, the so-called reintermediated chain—for example, an arrange- 12 CORPORATE PORTALS AND E-BUSINESS INTEGRATION ment through which the customer can obtain goods and services not directly from the producer, but through an aggregated source. At the time of this writing, more than 300 distributors, wholesalers, and consolidators (for example, FarmChem, a Midwest distributor of agricultural chemical parts such as sprayers, pumps, meters, and so on), who were getting “cut out of the loop” by the dot-com companies, have been successful not only in retaining their market share, but also in increasing it through innovative e-business applications.

Obviously, all the traditional rules of engagement still apply on the Internet; for example, you still have to establish a presence and create or provide something that is able to satisfy a desire or a need. However, we can clearly identify two extremely important extensions of this traditional view. First and foremost, the Internet provides an incredible acceleration of the process. Because of its computer-driven nature and its inter- and intraconnectivity, it has practically eliminated all significant barriers of distance and time.

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Corporate Portals and eBusiness Integration by Mark Davydov


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